Paris has been central to the history of the automobile since the first Paris-Bordeaux-Paris race in 1895 (the first motor race in history — won by Émile Levassor in 48 hours and 48 minutes in a Panhard et Levassor). The Avenue des Champs-Élysées and the Avenue de la Grande Armée have been the commercial headquarters of the European luxury automobile industry since the 1920s — the original concessionnaire system that consolidated France's position as the world's leading automotive market placed the showrooms of Delage, Delahaye, Talbot, Hispano-Suiza and Voisin within 500 metres of each other on these two avenues. Today, Paris remains the site of the world's most important biennial motor show (the Mondial de l'Automobile) and hosts the showrooms of all major luxury and hypercar manufacturers alongside a specialist classic car auction circuit that generates significant volumes for UHNW buyers and sellers.
The Avenue de la Grande Armée — the luxury supercar dealership corridor
Avenue de la Grande Armée (running from the Arc de Triomphe to the Porte Maillot — in the 17ème arrondissement, the western extension of the Champs-Élysées, the historic commercial automotive street of Paris) :
**Ferrari Paris (1 Avenue de la Grande Armée 75017 — directly at the foot of the Arc de Triomphe):** the Paris flagship of Ferrari S.p.A. (Maranello, Italy — founded by Enzo Ferrari in 1939, publicly listed on NYSE and Euronext since 2015). Ferrari produces approximately 14,000 vehicles per year (a production constraint deliberate to maintain scarcity — the waitlist for new models is managed at a national level by the Ferrari concessionnaire network). The Ferrari Paris showroom maintains a stock of current production models (Roma, SF90 Stradale, 812 Competizione, Purosangue SUV) alongside the Atelier programme (bespoke customisation — approximately 20% of Ferrari deliveries involve significant personalisation through the Ferrari Tailor Made programme). The dealership also manages pre-owned certified Ferraris (Ferrari Approved) and coordinates access to the Ferrari Classiche restoration programme in Maranello for clients with historic Ferraris.
**Lamborghini Paris (10 Avenue de la Grande Armée 75017 — 300m from the Arc de Triomphe):** Lamborghini Automobili (Sant'Agata Bolognese — founded 1963 by Ferruccio Lamborghini, subsidiary of Volkswagen Group/Audi AG since 1998) produces approximately 10,000 vehicles per year. The Paris showroom covers the Huracán EVO (€210,000-260,000), the Urus Performante SUV (€240,000-290,000) and the Revuelto V12 flagship (€565,000, replacing the Aventador). The Lamborghini Ad Personam programme allows full customisation of interior and exterior specifications.
**Aston Martin Paris (8 Avenue de la Grande Armée 75017):** Aston Martin Lagonda (Gaydon, Warwickshire — founded 1913, currently controlled by the Saudi Arabia sovereign wealth fund PIF and the Yew Tree Consortium). The Paris dealership covers the DB12 (the 2023 replacement for the DB11, €240,000), Vantage, DBS, and the DBX707 SUV.
**McLaren Paris (32 Avenue des Champs-Élysées 75008 — on the Champs-Élysées itself):** McLaren Automotive (Woking, Surrey — founded 2010 as the road car division of the McLaren Group) produces approximately 3,000 vehicles per year. The Paris showroom covers the McLaren Artura (the hybrid GT, €230,000), the 720S and 750S, the GTS, and the Elva roadster (approximately 149 units worldwide, €1.7M). McLaren's Special Operations (MSO) division manages bespoke commissions with no catalogue constraints.
Rolls-Royce, Bentley and the ultra-luxury segment
The ultra-luxury automobile showrooms of the 8ème and the Triangle d"Or :
**Rolls-Royce Paris (168 Boulevard Haussmann 75008 — in the 8ème, between the Parc Monceau and the Champs-Élysées):** Rolls-Royce Motor Cars (Goodwood, West Sussex — owned by BMW Group since 1998, which purchased the brand name from Volkswagen Group for £40 million in a complex 1998 transaction). Rolls-Royce produces approximately 6,000 vehicles per year — the Phantom (from €550,000), Ghost (from €380,000), Spectre (the first fully electric Rolls-Royce, from €450,000), Cullinan SUV (from €380,000), and Wraith/Dawn (discontinued but available through certified pre-owned). The Rolls-Royce Bespoke programme has no published price ceiling — the most personalised commissions (Gallery interiors with client-supplied objects embedded in the fascia, Starlight Headliner with fibre optic constellations custom-mapped to the sky on a specific date and location) add €50,000-500,000 to the base price.
**Bentley Paris (153 Boulevard Haussmann 75008 — 300m from Rolls-Royce, adjacent to the Parc Monceau):** Bentley Motors (Crewe, Cheshire — owned by Volkswagen Group since 1998). Bentley produces approximately 15,000 vehicles per year — the Bentayga SUV (from €180,000), Continental GT (from €240,000), Flying Spur (from €200,000), and the Mulliner Bacalar and Batur ultra-limited editions (€1.5M-2.0M, both sold out before announcement). The Bentley Mulliner personalisation division manages the most demanding bespoke requests.
**Bugatti Paris (32 Avenue des Champs-Élysées 75008 — sharing a building with McLaren):** Bugatti Automobiles (Molsheim, Alsace — currently owned 51% by Porsche AG and 49% by Rimac Group). The Bugatti Paris atelier is the primary point of contact for French Bugatti clients — managing the Chiron Super Sport (production complete), Tourbillon (the 2024 hybrid replacement, from €3.8M, production limited to 250 units), and pre-owned Bugatti (the most active pre-owned Bugatti market in Europe is France). FFGR can provide transport from Paris to Molsheim (400km, 4 hours) for factory visits and test drives.
Paris Motor Show — Mondial de l'Automobile
Mondial de l'Automobile (Paris Expo Porte de Versailles — 1 Place de la Porte de Versailles 75015, in the 15ème, at the southern edge of Paris intramuros) :
**The show:** the Mondial de l'Automobile is the world's largest automotive exhibition by attendance — held biennially in Paris in October of even-numbered years (next edition October 2026). The 2022 edition attracted 1.03 million visitors over 10 days (the first post-COVID edition, significantly below the 2018 peak of 1.25 million). The 2024 edition saw increased attendance with major EV launches from Renault, Peugeot and Stellantis brands. The Porte de Versailles venue occupies 230,000m² of exhibition space across 8 halls.
**World premières:** the Mondial has hosted the world premières of the Citroën DS (1955 Salon de l'Automobile — the most celebrated automotive debut in history, 80,000 orders taken on the first day), the Renault 16 (1965), the Citroën CX (1974), and more recently the Peugeot Inception Concept (2023), the Renault 5 Electric (2024) and multiple Ferrari and Lamborghini limited editions.
**The media days:** the Mondial media days (days 1-2 of the programme, restricted to press and industry) are the highest-attended automotive media event in Europe — approximately 10,000 registered press from 95 countries. FFGR provides press and VIP transport during the Mondial — fleet management for automotive brands, press liaison transport, and UHNW guest circuits.
**VIP access:** each major manufacturer operates a private hospitality area during the Mondial — Ferrari (Salon Ferrari), Rolls-Royce (Rolls-Royce Pavilion), Bugatti (private viewing theatre). Access is by manufacturer invitation only. FFGR can coordinate VIP passes through brand relations for established clients.
Artcurial and the Paris classic car auction circuit
The Paris classic automobile auction market :
**Artcurial Motorcars (7 Rond-Point des Champs-Élysées 75008 — in the Hôtel Marcel Dassault, at the top of the Avenue Montaigne, in the Hôtel Dassault — the former residence of Marcel Dassault, founder of Dassault Aviation, acquired by the auction house in 1993):** Artcurial is the leading classic car auction house in continental Europe — the Artcurial Motorcars auction at Rétromobile (February, Porte de Versailles) is the most important classic car sale in Europe outside the Goodwood Festival of Speed. The February 2024 Artcurial Rétromobile auction achieved €51M with a top lot of a 1955 Ferrari 410 Sport Spider (€18.7M). The auction house also organises sales at Le Mans Classic (July) and at the Monaco Historic Grand Prix.
**RM Sotheby's Paris (sales typically at the Atelier Renault, 53 Avenue des Champs-Élysées 75008):** RM Sotheby's is the world's largest collector car auction house by volume — the Paris sale (typically February, concurrent with Rétromobile) has achieved top lots including a Ferrari 250 GTO (€32.1M at the 2020 Paris sale — the highest price ever achieved for a car at European auction). The RM Sotheby's Paris sale attracts bidders from North America, the Gulf and Asia for the European-market cars.
**Rétromobile (Porte de Versailles, February — 5 days):** the world's largest indoor classic car show — 600 exhibitors, 100,000 visitors, and the principal marketplace for European classic cars. Rétromobile is the destination for private treaty sales that are too sensitive for public auction — the private sales brokered by dealers during Rétromobile week (particularly at the stands of Thierry Bouvet, Leclère Motorcars, Rétroauto, and the British dealers attending for Continental buyers) significantly exceed the Artcurial and RM Sotheby's auction totals.
The historic racing circuit — Le Mans and Rétromobile
The Paris-anchored historic motor racing calendar :
**Circuit de la Sarthe — Le Mans (72100 Le Mans — 213km south-west of Paris via the A11 autoroute, 2 hours 15 minutes by FFGR vehicle or 1 hour on the TGV from Paris Montparnasse):** the 24 Heures du Mans (held the second weekend of June) is the oldest endurance motor race in the world — first run in 1923, currently counting for the FIA World Endurance Championship. The Circuit de la Sarthe (13.626km) is the longest permanent racing circuit in the world. Le Mans Classic (held every two years in July — next edition July 2026) is the largest historic racing event in the world — 800+ competing cars covering all periods of Le Mans history from 1923 to the present. FFGR provides transport from Paris to Le Mans for both events.
**Circuit Bugatti (Le Mans — adjacent to the Circuit de la Sarthe, open year-round for driving experiences):** the Circuit Bugatti (4.185km) operates the Bugatti driving experience programme — 1-day and 2-day programmes including instruction in a Chiron, Veyron, or Divo on the circuit, with hotel accommodation at the Radisson Blu du Mans and meals at the restaurant of the circuit. FFGR can provide the Paris to Le Mans transfer (2h15) for clients booking the programme.
**Circuit de Charade (near Clermont-Ferrand, 370km south of Paris via the A71 — 3h30 by FFGR vehicle):** one of the most technically demanding circuits in Europe, home to the Grand Prix de France from 1965-1972. The circuit hosts historic racing events and is available for private track days.
Booking the Paris automotive circuit
FFGR structures the Paris automotive service for collectors and enthusiasts :
**The showroom circuit (full day):** FFGR vehicle from hotel (09h30) → Ferrari Paris (Avenue de la Grande Armée, 10h00) → Lamborghini Paris (Avenue de la Grande Armée, 11h00) → Aston Martin Paris (Avenue de la Grande Armée, 12h00) → lunch in the 8ème or 17ème → Rolls-Royce Paris (Boulevard Haussmann, 14h30) → Bentley Paris (Boulevard Haussmann, 15h30) → Bugatti/McLaren (Avenue des Champs-Élysées, 16h30) → hotel return.
**The Rétromobile/Mondial transport:** for the Rétromobile (February) and Mondial de l'Automobile (October biennial), FFGR provides dedicated automotive fair transport — vehicle with waiting service, timed entry coordination with the press/VIP schedule, and private viewing access coordination with the major manufacturers.
**The auction transport:** for Artcurial Rétromobile (February) and RM Sotheby's Paris (February), FFGR provides presale viewing transport and sale evening transport — the Hôtel Dassault and the Atelier Renault are both within 10 minutes of the principal Paris palace hotels.
**Le Mans transfer:** FFGR provides the Paris to Le Mans transfer for the 24 Heures du Mans (June), Le Mans Classic (biennial July), and the Circuit Bugatti driving experience. Vehicle: Mercedes S-Class or V-Class (for groups up to 7), departure 06h00 for circuit access before 09h00.
Contact us: reservation@ffgrparis.com or WhatsApp +33 7 43 46 14 91.
Reserva
The Paris luxury automotive circuit — from the supercar dealerships of the Avenue de la Grande Armée to the classic car auctions of Artcurial and RM Sotheby's, from the Mondial de l'Automobile at Porte de Versailles to the 24 Heures du Mans 213km south-west — represents the most complete automotive collector ecosystem in continental Europe. FFGR provides the transport for UHNW automotive collectors, brand representatives and enthusiasts navigating the Paris automotive calendar. Contact us: reservation@ffgrparis.com · WhatsApp +33 7 43 46 14 91.
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